社交网络成为人们在互联网以及真实世界共同的生存环境,对企业的经营管理产生了至关重要的影响。企业需要掌握社交网络的脉络,找到对自身品牌具有影响力的社交网络平台,制定行之有效的对话策略,借助社交网络与消费者进行持续的对话,才能充分利用社交媒体所带来的机会,建立自身独特的竞争优势。 Social networking has become a common living environment for people on the Internet and the real world and has had a crucial impact on the management of enterprises. Companies need to understand the context of social networks, find social networking platforms that have an impact on their brands, develop effective communication strategies and engage with consumers through social networks to take full advantage of the opportunities presented by social media, Establish its own unique competitive advantage.