质量营销与市场机制我国经济体制改革初期，理论界曾经提出要为改革创造一个比较宽松的经济环境，既供略大于求的环境。只有在这样的环境中，才能引入市场竞争机制，实现企业经营机制的转变。近三年来，从生活资料到生产资料，已基本上步入了供人于求的境界，企业在宽松的改革 Quality Marketing and Market Mechanism At the initial stage of China’s economic system reform, the theoretical circle once proposed to create a relatively relaxed economic environment for the reforms, not only for a slightly over-demanding environment. Only in such an environment can we introduce market competition mechanisms and realize the transformation of business management mechanisms. In the past three years, from the information of living to the means of production, it has basically stepped into the realm of seeking for people, and the enterprises have been loosely reformed.