国有文化企业既是一个经济组织,更是一个文化组织。国有文化企业作为文化创新和传播的社会组织,相较于其他文化企业,应对社会的文化建设负有更重要的道义担当。新媒体是新技术条件下以数字信息技术为基础而产生的媒体形态,如数字杂志、数字电视和手机媒体等。对于新媒体的定义,学者们可谓众说纷纭,缺乏较为统一的界定,不过可以肯定的是,它是相对于报纸、杂志、广播、电视四大传统媒体形态而言的。新媒体作为新兴媒体形态,除了满足传统媒体 State-owned cultural enterprises are not only an economic organization, but also a cultural organization. As a social organization for cultural innovation and dissemination, state-owned cultural enterprises have more important moral responsibility to deal with the cultural construction of society than other cultural enterprises. New media is a media form that is based on digital information technology under new technological conditions, such as digital magazines, digital television and mobile media. The definition of new media, scholars can be described as divergent opinions, the lack of a more uniform definition, but it is certain that it is relative to the newspapers, magazines, radio and television, the four traditional media form. New media as a new media form, in addition to meet the traditional media