[点评]整个广告画面就是一个男人的衣柜,在一堆暗色厚重的西装外套、衬衫中,小男生爱好的红银相间的奥特曼头盔瞬间抓住了读者的视线。儿时的理想、激情洋溢在字里行间,充满斗志的情感型诉求容易使观者产生共鸣,一语点明智威汤逊需要的是创意无限、时刻保持新鲜头脑的人。奥特曼是童年才有的偶像,是每个人小时候都曾希望并相信自己无所不能的一个符号,就像JWT的文案所说“小时候每个人都相信自己可以改变世界”。可是成人的世界却往往只有一件件相似的西装。“和别人不同的是,长大之后我们依然相信”,于是,我们在JWT的衣柜中发现摆放整齐的头盔、服装、战靴、奥特曼一身的行头被自然地放在西服与皮 [Comments] The entire ad screen is a man’s wardrobe, in a pile of dark thick coat, shirt, little boy hobby red and silver Altman helmet instantly captured the reader’s attention. The ideal of childhood, the passion filled with words in the line, filled with morale of the emotional demands easily make the audience to resonate, the words wisdoms Thompson needs is creative, always keep a fresh mind. Altman is an idol of childhood, a symbol that everyone had hoped for and believed in when they were young. As JWT’s copy puts it, “Whenever I was young, I believed I could change the world.” However, the adult world often has only one piece of a similar suit. “What’s different from others is that we still believe when we grow up.” So we found the neat helmets in the closet of JWT. The clothing, boots, and Altman’s atelier were naturally placed on the suit and skin