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2012年,媒体进入融媒时代,客户的广告传播也从单一的广告投放上升到以媒介为核心的整合广告运动。相应的媒体服务也从单纯的客户服务上升到以客户为导向,以媒介为核心的一条龙价值链服务。
In 2012, when the media entered the era of mass media, the advertising of clients rose from a single ad launch to a media-centric integrated advertising campaign. Corresponding media services also rose from simple customer service to a customer-oriented and media-centric one-stop value chain service.