“紫牛”撞死你 让我们看看新旧营销世界的对比吧。 过去的老规则是:创造一个安全、普通的产品,然后不惜余力地去做广告。 新的规则是:创造一个与众不同、独一无二的产品,寻找到正确的目标群体。创意一旦被广泛传播,产品就成功了。 多年以来,营销人员一直将传统的“P”原则当成市场开拓的基本规律,但是,在《紫牛》一书作者赛斯· “Purple Cow” killed you let us look at the old and new marketing world contrast. The old rule of the past was to create a safe, normal product and then spare no effort in advertising. The new rule is: to create a unique and unique product, find the right target groups. Once the idea is widely spread, the product is successful. For many years, marketers have always regarded the traditional “P” principle as the basic law of market development. However, in the book “Settlers”, Seth