互联网已融入人们的生活并且正在改变所有的行业。全媒体时代下,人人都是新闻制造者、传播者和阅读者。医疗行业事关民生,比以往更高频、更尖锐地暴露在大众面前。一时间,各类医疗事件不断刷屏,不时地将医院推向了舆论的风口浪尖,很多医院也逐步由过去的被动配合媒体宣传状态,转变为积极主动利用宣传媒介进行宣传。笔者认为,在 The Internet has been integrated into people’s lives and is changing all industries. In the era of all media, everyone is a newsmaker, a communicator and a reader. The medical profession is about people’s livelihood, more frequent and sharper than ever before. For a time, all kinds of medical incidents continue to be screened from time to time. The hospital has been pushed to the cusp of public opinion. Many hospitals are gradually moving from the passive state of media coverage in the past to the active use of publicity media for publicity. In my opinion, at