高校市场营销课程的学习效果不仅仅反映在课堂教学上,还有许多课堂外的学习方式。本文从课堂内外不同的环节,从教与学的主客体怎样更好地培养和发挥各自能力的角度,并且紧紧围绕市场营销课程综合性应用性的特点,分析并提出了提高市场营销学习效果的途径。 The learning effect of college marketing courses is not only reflected in the classroom teaching, there are many learning methods outside the classroom. This article analyzes and proposes ways to improve the effectiveness of marketing learning by focusing on the different aspects of inside and outside the classroom, from the perspective of how to teach and learn the subject and object to better develop and exert their respective abilities, and to closely integrate the characteristics of comprehensive application of marketing courses. way.