红色:本质浓烈,具有强烈的视觉刺激,引人注目。对大多数人的感情反应是甜蜜、浓郁、醇和、幸福、营养、积极、活力、喜庆、刺激、热烈、吉祥。红色在人们的日常生活中随处可见,是运用最多最广的色彩。象征着火焰、生命和活力。“远观色,近观花”。红色的视觉冲击力最强,柜台效果极佳,加之喜庆的情感认知,人们把红色广泛地运用在各类包装装潢上。香烟作为一种特殊商品,吸味醇和,谐调,香气浓郁、丰满是它的品质要求。朋友聚会、红白喜事、待人接物、结交朋友是香烟的主要社会功能。给人与人之间一种信任、祝福吉祥、友好 Red: the nature of strong, with a strong visual stimuli, attracting attention. Most of the feelings of the reaction is sweet, rich, alcohol and, happiness, nutrition, positive, vitality, festive, exciting, warm, auspicious. Red in people’s daily life can be seen everywhere, is the most widely used color. Symbol of flame, life and vitality. “Far-looking color, near view of flowers.” The red visual impact of the strongest, the counter excellent results, combined with festive emotional awareness, people use the red widely used in various types of packaging and decoration. Cigarettes as a special commodity, smoking alcohol and harmony, aroma, fullness is its quality requirements. Friends gatherings, weddings and funerals, treat people, make friends is the main social function of cigarettes. Give a trust between people, good luck and friendship