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在现在这个推崇个性、流行自由的时代,背包游正异军突起,并为越来越多的年轻一族所推崇。在求新求异的性格特征的作用下,大学生背包游队伍日渐壮大。近年来,“低碳”正逐渐成为一种时尚,低碳旅游行为模式也正在以一种不可抵挡的力量影响着旅游者的旅游模式。此文通过对大学生背包游群体的前景、类型、特征分析,强调在大学生背包游中推广低碳行为模式的客观必然性和重要性,进而探索其具体的推广对策。
In this era of respected personality, popular freedom, backpacking is a sudden emergence, and is praised by more and more young people. In the novelty of the character traits, college students backpack tour team growing. In recent years, “low carbon ” is gradually becoming a fashion, low-carbon travel behavior model is also an irresistible force affecting the tourist’s tourist mode. This article analyzes the prospects, types and characteristics of college backpacking groups, emphasizes the objective inevitability and importance of promoting low carbon behavior patterns in college students backpacking tour, and then explores its specific promotion strategies.