产品降价是企业的一件大事，必须慎重对待，否则将会给企业带来不利影响。慎重对待首先应表现在对顾客反应的认识与了解上。对于企业产品的降价，顾客可能作出这样一些反应：一是将现有新型产品取代原有产品；二是产品本身有问题，销路不好；三是企业财力上有困难，难以继续经 The price reduction of a product is a major event for the company and must be treated with caution, otherwise it will bring adverse effects to the company. Careful treatment should first be reflected in the understanding and understanding of customer reactions. For the price reduction of a company’s products, customers may make such reactions: first, replace the existing products with existing new products; second, there are problems with the products themselves, and the sales are not good; third, the company’s financial resources are difficult and it is difficult to continue