文化日渐成为综合国力的重要因素,目前我国文化产业竞争力弱,发展慢,在世界文化市场上占有份额小,文化产品出口能力差,文化软实力展现不够。应立足时代发展和市场需求,大力发展文化产业,创新推出文化产品,多渠道走向世界,提升我国的文化软实力和竞争力,塑造良好的国际形象。 At present, the cultural industry in our country has weak competitiveness, slow development, small share in the world cultural market, poor export ability of cultural products and insufficient display of cultural soft power. We should base ourselves on the development of the times and the market demand, vigorously develop the cultural industries, launch innovative cultural products, go global with multiple channels, upgrade our country’s cultural soft power and competitiveness, and create a good international image.