日本首次超过美国,成为移动应用消费第一大国。据应用跟踪机构AppAnnie所提供的数据,10月份,日本消费者在智能手机和平板电脑应用上的支出较美国消费者高出约10%,为韩国消费者的三倍、英国消费者的六倍。而一年之前,日本在移动应用上的支出约为美国的六成。日本的移动互联网有着扎实的基础。在智能手机出现之前,日本用户主要依靠先进的功能手机实现数字内容消费。早在1999年,日本运营商NTTDoCoMo就已经推出了移动互 Japan surpassed the United States for the first time and became the largest consumer of mobile applications. According to data provided by AppAnnie, an app tracking agency, Japanese consumers spent about 10% more on smartphone and tablet apps than consumers in the US in October, three times that of South Korean consumers and six times that of UK consumers . A year ago, Japan’s spending on mobile applications was about 60% of that in the United States. Japan’s mobile Internet has a solid foundation. Prior to the advent of smartphones, Japanese users mainly relied on advanced feature phones for digital content consumption. As early as 1999, the Japanese operator NTTDoCoMo has introduced mobile interoperability