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企业要搞好营销 ,必须正确处理十个关系 :(1)满足市场需求与获取利润的关系 ;(2 )加强内部管理与搞好市场营销的关系 ;(3)适应消费者需求与发挥企业擅长的关系 ;(4 )生产专业化与成长一体化的关系 ;(5 )市场营销与推销的关系 ;(6 )产品开发与促进销售的关系 ;(7)价格调整与需求弹性的关系 ;(8)制造商自销与利润中间商的关系 ;(9)目标市场营销与竞争营销策略的关系 ;(10 )企业效益与社会效益的关系。
To do a good job of marketing, enterprises must correctly handle ten relationships: (1) to meet the relationship between market demand and profitability; (2) to strengthen the relationship between internal management and marketing; (3) to meet the needs of consumers and give play to their strengths (4) the relationship between production specialization and growth integration; (5) the relationship between marketing and sales; (6) the relationship between product development and sales promotion; (7) the relationship between price adjustment and demand elasticity; ) The relationship between the manufacturer's own sales and the profit broker; (9) the relationship between the target marketing and the competitive marketing strategy; and (10) the relationship between the corporate benefit and the social benefit.