论文部分内容阅读
通过在南宁、武汉等地的实地调查,本文研究了消费者质量风险认知和信息不对称对超市农产品购买行为的影响,分析了不同零售终端的价格差异,以及消费者购买超市农产品意愿支付价格的构成情况。
Through field surveys in Nanning and Wuhan, this paper studies the impact of consumer quality risk perception and information asymmetry on the supermarket purchase behavior of agricultural products, analyzes the price differences between different retail terminals and the willingness of consumers to buy agricultural products The composition of the situation.