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本文将非认证记者微博纳入研究,参照美国学者蒂博特和凯利(1959)关于角色的观点,从“外显行为”、“自我期待”与“社会期待”三个维度来探究记者通过微博的角色扮演实然景观,并探究其内在的社会心理学机制。通过对74个记者,2960条微博的内容分析以及问卷访问,描绘出了记者微博非单一角色,而趋向于多重角色的图景,并借助戈夫曼的拟剧理论对其中的社会心理学原因加以分析。我们认为记者通过微博所进行的角色选择与最终的角色扮演之间存在错位,微博的传播模式带来了角色扮演“前台”与“后台”界限的消失,也带来了记者对角色扮演舞台情景定义的主观重构。本文的研究结果为之前诸多应然研究作了一个基础性的验证——记者微博的角色扮演确实存在某种实然上的错位。而这种错位发生在自身对角色选择与实际的角色扮演之间,并归因于个人角色扮演与微博传播机制之间的一种重新融合。
In this paper, the non-accredited journalist Weibo is included in the research. According to the views of the American scholar Tibote and Kelly (1959) on the role, from three perspectives of “explicit behavior”, “self-expectation” and “social expectation” Dimension to explore the role of journalists through Weibo’s role-playing landscape, and to explore its internal social psychology mechanism. Through the content analysis of 74 reporters and 2,960 microblogs and the questionnaire interview, the reporter microblogging depicts the non-single role of microblogging, but tends to the multi-role scene, and uses the Goffman’s drama theory to analyze the social psychology Reason to be analyzed. We think there is a mismatch between the choice of role and the final role play of a reporter through Weibo and the dissemination of Weibo has brought the disappearance of the role playing role of “front desk” and “back office” Reporter ’s Subjective Reconstruction of the Definition of the Role Playing Stage. The research results of this paper make a basic verification for many previous studies that we should be aware of. There is indeed a real dislocation in the role-playing of journalist Weibo. And this kind of dislocation occurs between the choice of role and the actual role play, and is attributed to a reintegration between personal role play and microblogging transmission mechanism.