2008年1月3日下午,传闻已久的联想集团旗下新品牌终于“浮出水面”。联想集团新推出的消费类个人电脑品牌叫作Idea,其中包括IdeaPad笔记本和IdeaCentre台式电脑。联想宣布,将以新的品牌进军全球消费PC市场。这是联想在全球大力发展交易型客户(以家庭和个人为主)的标志,也是联想进一步全面走向海外的关键一步。 January 3, 2008 afternoon, the rumor has long been Lenovo’s new brand finally “surfaced ”. Lenovo Group’s new consumer PC brand called Idea, including IdeaPad notebooks and IdeaCentre desktop computers. Lenovo announced that it will enter the global consumer PC market with a new brand. This is a sign that Lenovo is vigorously developing its trading customers (mainly family and individuals) around the world and is also a key step toward Lenovo’s further overseas all-round development.