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这边北京的第八届广告四新展刚刚落幕,那边厦门的第八届中国广告节又将在10月开场。信息显示,今年全国各地林林总总的广告展不下40个。在如此众多的广告展面前,久经展场的厂商们已经从盲目转为理性:选择展会的标准只有一个——这个广告展的利益点在哪里?参展商对展会利益需求的不断
The fourth Beijing New Advertising Exhibition has just ended, and the 8th China Advertising Festival in Xiamen will open again in October. Information shows that there are no less than 40 advertising exhibitions across the country this year. In front of so many advertising exhibitions, the well-established vendors have turned from blind to rational: there is only one standard for selecting exhibitions – where is the interest of this advertising exhibition?