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一个企业进行有效决策的能力是支撑企业运转的根基。然而,人们对商业管理中的决策却所知有限。尽管我们已经进入大数据时代的前叶,以数据为导向的决策方式成为主流。现实里,数据在决策过程中的作用究竟有多大?还能以哪些方法提升决策能力?总部在美国的APT公司(Applied Predictive Technologies,即应用预见型技术)委托经济学人智库(EIU),对不同行业的174名企业经理人展开调查,与资深经理人及业内专家进行深度访谈,以探索企业经理人的决策理念,并调查他们的决策行动是否与决策理念
The ability of an enterprise to make effective decisions is the foundation that supports the operation of the enterprise. However, people have limited knowledge of the business management decisions. Although we have entered the front of the big data era, data-driven decision-making has become the mainstream. In reality, what is the role of data in the decision-making process, and in what ways can decision-making be improved? Applied Predictive Technologies (APT) in the United States commissioned the Economist Intelligence Unit (EIU) 174 managers from different industries conducted in-depth interviews with experienced managers and industry experts to explore the business managers’ decision-making concepts and to investigate whether their decision-making actions were related to decision making concepts