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公共关系是素质教育的重要组成部分,而《公共关系学》课程又是素质教育的一门重要课程,其对大学生职业素质的提高有明显的促进作用。本文试图通过人文素养的提升、心理素质的巩固、自我形象的完善、创业能力的强化四个方面对《公共关系学》课程的职业素质教育能力及效果进行探析。
Public relations is an important component of quality education, and “public relations” curriculum is an important course of quality education, which has a significant role in promoting the improvement of college students’ professional qualities. This article tries to probe into the ability and effect of vocational quality education in the course of “Public Relations” through the improvement of humanistic quality, the consolidation of psychological quality, the improvement of self-image and the enhancement of entrepreneurial competence.