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媒介融合时代的推进为微电影广告营销活动的开展创造了可能。当前市场容量、播出平台、消费者诉求的转型符合微电影广告营销的现实基础。本文试图分析媒介融合时代微电影广告的消费者接受心理,探索微电影广告营销实践策略。应明确营销活动的目的;确保目标受众与产品目标客户的有效对接;内容表现突出产品卖点及定位。
The advancing of the media convergence era has created the possibility for the micro movie advertising and marketing activities. The current market capacity, broadcast platform, the transformation of consumer demand in line with the reality of micro-film advertising marketing base. This article attempts to analyze the consumer acceptance of micro-film advertising in the era of media convergence and to explore the strategy of micro-movie advertising marketing. Should be clearly the purpose of marketing activities; to ensure that the target audience and target customers the effective docking; content highlights product selling and positioning.