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中国美容行业已有20多年的发展历程,在发展过程中,美容消费也出现了明显转变,已经从最初盲目消费发展到现在的理性消费和科学选购。在消费方式变化的过程中,专业美容市场也随之快速发展。由于美容化妆品市场尚处于趋向成熟的阶段,其中所暴露的问题也随市场膨胀而逐步显现。很多业内人士都把2006年看成是专业美容市场发展的分水岭,在2006年之前,专业美容作为化妆
China’s beauty industry has been more than 20 years of development history, in the development process, there has been a clear shift in beauty spending, has been from the initial blind consumer development to the present rational consumption and scientific purchase. In the process of changes in consumption patterns, the professional beauty market also will be rapid development. As the cosmetics market is still in a more mature stage, the problems exposed by it also gradually appear as the market expands. Many people in the industry regard 2006 as a watershed in the development of a professional beauty market. Before 2006, professional beauty as a make-up