朱海松编著,广东经济出版社出版,32开平装本。《真人不露相》系列丛书: 1、《真没想到:中国当代广告精英沉思录》 2、《真知灼见:中国广告人基础培训教程》我们传统学科的教学方式是,大学第一二年学习基础课,三四年学习专业课和实习,实习一般放在最后一年。但是,中国目前的广告学科变化非常快,还没有形成真正意义上的适合中国现状的广告理论体系,造成的结果是广告专业的学生毕业后,发现实际工作与所学内 Zhu Haisong edited, Guangdong Economic Publishing House, 32 Kaiping loaded. “Real people do not show up” series: 1, “I really did not think: the Chinese contemporary advertising elite Meditations” 2, “insight: China advertising basic training course” Our traditional disciplines of teaching is that the first two years of university learning basic courses, Three or four years to learn specialized courses and internships, internships generally on the last year. However, China’s current advertising discipline changes very fast, has not formed a true theoretical system suitable for the status quo of China’s advertising, the result is that after graduating from advertising major, I found that the actual work and what I learned