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在激烈的市场竞争面前,现在的客车企业正在努力寻找自身产品和企业形象的定位,安全、环保、耐用……各家企业付出大量努力的结果是产品形象日趋明朗,品牌区分度开始在用户心中逐渐形成。但是,单纯地拿产品做比较已经不再能完全满足用户日趋理性的需求,服务、产品在使用过程中的综合成本成为了今后用户购车的重要指向。2006年7月底,江淮客车开始在全国5大片区与用户单位共同开展节油比赛,旨在共同促进产品在使用过程中的管理、驾驶员培训和全社会对节油意识的加强。这种行为是企业对其服务理念的进一步提升,因为在其推广节油理念的背后,蕴含的是一种对社会的责任。
In the face of fierce competition in the market, the current bus companies are trying to find their own products and corporate image of the positioning, safety, environmental protection, durability ... ... The result of various companies make a lot of effort is the product image is becoming clearer, the brand differentiation in the minds of users Gradually formed. However, to simply compare the products can no longer fully meet the increasingly rational needs of users, services, products in the process of using the integrated cost of an important point in the future car users. By the end of July 2006, JAC bus began to carry out fuel-saving competitions with user units in five large areas throughout China to jointly promote the management of products in the course of using, driver training and the awareness of the whole society on saving fuel. This kind of behavior is the further improvement of the service concept of the enterprise because behind the concept of promoting fuel conservation, it implies a social responsibility.