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高校微信公众平台是进行信息发布的主要媒介,一定程度上也承担着对大学生进行思想政治教育的功能,在引导大学生树立正确的价值观上发挥着重要作用。针对高校微信公众平台的发展现状,围绕其思想政治教育功能展开论述,并提出三点提升建议,希望对高校利用自媒体进行思想政治教育工作提供一定的实践借鉴。
The WeChat public platform of colleges and universities is the main medium for information release and to some extent also undertakes the functions of ideological and political education for college students and plays an important role in guiding college students to establish correct values. Aiming at the status quo of the development of WeChat public platform in colleges and universities, this paper discusses the function of ideological and political education and puts forward three suggestions for improvement. It hopes to provide some practical reference for colleges and universities to make use of self-media for ideological and political education.