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从2008年北京电视台高清奥运频道开播至今,各地陆续开通的高清频道已经有十多套了,但到目前为止,能赚钱盈利的高清频道几乎没有。原因何在?作为与电信运营商抗衡的重要法宝之一,高清频道与内容对于广电运营商的重要性不言而喻,在电信运营商全面实现光纤到户之前,如何用好高清这个撒手锏、如何挖掘出高清内容的增值经营潜力,是个紧迫的命题!本文作者认为,将奢侈品与高清频道嫁接无疑具有较强的商业可行性,并对此进行了深入、翔实的数据分析。捕捉商业机遇,需要多元化的思维碰撞,我们也期待着不同的声音与建议,来信请发cui_muli@ccw.com.cn。
Since the launch of the HDTV channel by Beijing TV Station in 2008, more than a dozen sets of HD channels have been set up in different places, but so far no HD channels have been profitable. What is the reason? As one of the important magic weapons to contend with telecom operators, the importance of high definition channels and content for radio and television operators is self-evident. How can we make good use of HD before telecom operators fully implement FTTH? It is an urgent proposition to dig out the potential of value-added management of high-definition content! The author of the article believes that the grafting of luxury goods and high-definition channels will undoubtedly have strong commercial feasibility and provide in-depth and informative data analysis. To capture business opportunities, we need a wide range of thinking and collision. We also look forward to different voices and suggestions. Please email cui_muli@ccw.com.cn.