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在如今的大媒体环境下,网红借力互联网群体传播情绪化的巨大爆发力,以微博、微信等为作为优势快速的传播平台,同时用UGC的个性化内容打造属于自己的IP品牌,形成了巨大的影响力,并由此生发出“网红经济”的盈利模式。例如被称为“2016年第一网红”的papi酱,日前获得了罗辑思维1200万的融资,使“网红”进入了一种资本化的时代,可以看出“网红经济”是媒介环境下的新风口,是时代发展的大势所趋,是未来值得关注的新形态。
In today’s big media environment, the Red Net leveraging the power of the Internet community to disseminate the great explosive power to microblogging, WeChat, etc. as a rapid advantage of the spread of the platform, UGG personalized content at the same time to create their own IP brand, to form A huge influence, and by this gave birth to “net red economy ” profit model. For example, the papi sauce, which is known as the “first network red in 2016,” recently received funding of $ 12 million from Luo Ji and made “red net” into a capitalized era. It can be seen that “ Red Net economy ”is the new outlet in the media environment, is the trend of development of the times and is a new form worthy of attention in the future.