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营销者说对于数字营销服务而言,不是什么新潮推什么,什么流行用什么。我们要摒弃行业的浮躁心态,静下心做好媒体研究、消费者洞察和品牌分析,从而找到最契合的传播方式。回顾2013年,数字营销市场继续以深入、细化的步伐稳中求进,品牌主对数字营销继续加大投入;微信、OTV(Online TV,网络电视)、移动社交得到品牌主的普遍青睐,尤其是微支付开通、“往来”登录,各类APP、云技术的广泛应用等等,使得2013年移动互联网营销市场变成了众家瞩目的焦点。对于营销市场环境的变化,OMP也顺势而为,在2013年正式成立以移动互联网策略服务为核心的无线营销部门,将移动营销作为又一项重要的核心服务。无线营销部门的成立,将为品牌主谋求更
Marketers say that for digital marketing services, what is not what trendy push, what is popular with what. We need to abandon the impetuous mindset of the industry, stop and do media research, consumer insights and brand analysis to find the most appropriate means of communication. Looking back on 2013, the digital marketing market continued its steady growth with further and detailed steps. Brand owners continued to increase their investment in digital marketing. Wechat, OTV (Online TV) and mobile social networking were generally favored by brand owners, In particular, the opening of micro-payment, “Contacts ” login, various APP, cloud technology widely used, etc., making the mobile Internet marketing market in 2013 has become the focus of public attention. OMP also took full advantage of changes in the marketing environment. In 2013, it formally established a wireless marketing department with mobile Internet strategy services as its core business, and made mobile marketing another important core service. The establishment of wireless marketing department, will seek more for the main brand