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近年来,周末增刊的成功实践,推动了整个报业的进步,据有关部门不完全统计,全国目前有100多家省、市级以上的报社,已有60余家推出了了周末报、周末版、星期刊以及类似的报纸。周末报纸的风起潮涌,加剧了新闻业的竞争,其本身也在新闻竞争中逐步形成了自己的特色。从版面形式上看,有四大,即:大标题、大照片、大版块、大空白;从内容上看,也有四大即:大热门、大视野、大境界、大特写。本文想初步谈谈周末专版的吸引功能以及新闻学意义。 先从周末报版面形式谈起。
In recent years, the successful practice of the weekend supplement has given impetus to the progress of the entire newspaper industry. According to incomplete statistics from relevant departments, there are currently more than 100 newspapers at the provincial and municipal levels in China, and more than 60 newspapers have launched the weekend newspaper and weekend Edition, a weekly magazine, and similar newspapers. The windy upsurge in the weekend newspapers intensified the competition in the news industry and itself gradually formed its own characteristics in the news competition. From the layout of the form point of view, there are four, namely: headlines, photos, large sections, big blank; from the content point of view, there are four big namely: the hot, big vision, big state, big feature. This article would like to talk about the initial feature of the weekend special edition and journalism significance. Start with the weekend newspaper layout.