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2008年,中国的改革开放进入了而立之年。带着筚路蓝缕的奋斗精神和“中国复兴”的骄人成绩,改革开放完成了有史以来中国社会最剧烈的转型!从产品稀缺到出口顺差,从票证经济到买方市场,在这段被浓缩的历史里,掩映了几代中国人的不屈奋斗和酸甜苦辣。中国的转型史是一部当代史诗,其雄浑的旋律和狂飙的节奏让整个世界为之侧目!当我们满怀信心地把目光投向更遥远的未来时,我们是否真的理解了那些已经远逝的岁月?尽管我们都曾亲身经历,但“只缘身在此山中”可能使得我们“不识庐山真面目”。中国营销的发展史、中国企业战略的成长史,都伴随着社会体制变革的巨大阵痛;中国营销人走过的每一步,其艰辛都远过于国外同行。从农业社会向工业社会乃至知识型社会的转型、计划经济向市场经济的转型、一元化社会向多元化社会的转型——几种复杂的变革盘根错节又要齐头并进,使得中国市场经济的确立和完善来得异常曲折和复杂。稍稍停顿下前行的步伐,回首这段风云激荡的不远的历史,能够让我们对今天的任务和未来的使命有着更为清晰的体认和洞察。“历史就在每一个人的生活中!”莎翁的谆谆告诫言犹在耳。中国30年的发展史,广大营销人都侧身其间并贡献巨大;而我们今天所付出的每一份努力,都将被历史铭记!
In 2008, China’s reform and opening up entered its golden age. With the striving spirit and the remarkable achievements of “China Renaissance”, the reform and opening up completed the most drastic transformation of Chinese society ever. From product scarcity to export surplus, from the ticket economy to the buyer’s market, this period was concentrated History, set off generations of Chinese unyielding struggle and ups and downs. The history of China’s transition is a contemporary epic whose melodic and hurricane rhythms set the world in mind. As we confidently turn our attention to the more distant future, do we really understand those that have passed away Years? Although we have all experienced ourselves, but “only in this mountain” may make us “do not know the true colors ”. The history of the development of China’s marketing and the growth history of Chinese business strategy are all accompanied by the tremendous pain of social system reform. Every step Chinese marketers have gone through has been far more difficult than that of foreign counterparts. The transformation from agricultural society to industrial society and even knowledge-based society, the transition from planned economy to market economy and the transition from unification society to pluralistic society - Several complicated changes have to go hand in hand with each other to bring about the establishment and perfection of China’s market economy Abnormal twists and turns and complex. A brief pause in the pace of progress and a brief history of this turbulent period can give us a clearer view and understanding of today’s mission and future mission. “History is in everyone’s life!” Shakespeare’s caveat is still in my ears. China’s 30-year history of development, the vast number of marketers side by side and contributed to a huge contribution; and every effort we have today to pay, will be the historical memory!