本文从宏观角度对广告专业平面设计的校企合作进行了深入的讨论,在阐述校企合作具备的伟大实现意义的同时,也从侧面讨论了该培养机制目前仍存在着一定程度的改进空间和前进方向,因此需要学生、学校和企业的共同努力,才能让此机制发挥更大的效能,更好的为社会的和谐发展做出贡献。 This paper discusses in depth the cooperation between universities and enterprises in graphic design of advertising major from a macroscopic perspective. While elaborating on the great significance of the cooperation between universities and enterprises, it also discusses the mechanism of the cultivation at present and there is still some room for improvement. Therefore, it requires the joint efforts of students, schools and enterprises to make this mechanism more effective and contribute more to the harmonious development of society.