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通过介绍联通两个通信产品开发推广的案例,分析其失败原因,并深入探讨解决的办法,最终提出建立新产品开发推广体系。
By introducing the development and promotion cases of two communication products of China Unicom, the paper analyzes the causes of failure and discusses the solutions in depth. Finally, it puts forward the establishment of a new product development and promotion system.