以“事业与企业两分开”为核心的传媒第三次体制变革传媒前两次体制变革的评价与分析第三次体制改革的背景、特征与趋向传媒运作机制合规律的多方建构传媒市场资本准入限制的松动传媒市场准入与退出机制浮出水面以市场配置为主导的传媒扩张机制的确认传媒政府机制的系列强化传媒的加速度发展与政府规制系统化的缺失传统媒体管理体制的进一步完善新兴媒体管理制度的系列化建立传媒产业的市场导向与政府规制的双向互动 The Third System Reform of Media The Second System Reform Evaluation and Analysis of the Media The Background, Characteristics and Tendencies of the Third System Reform The Medium of Media Operation The Multi-purpose Construction of the Media Market Loose restrictions on access to capital Market entry and exit mechanisms of media surfaced Confirm media expansion mechanism led by market allocation Series of media government mechanisms Strengthen the acceleration of media development and the lack of systematic government regulation Traditional media management system further Improve the Serialization of New Media Management System Establish Two-way Interaction between Market Orientation of Media Industry and Government Regulation