盘点2011年,茅台在媒体上始终是关注焦点。无论网媒的点击率,还是传统媒体的上稿率,不但在酒界名列前茅,在全国的企业界排名也是屈指可数的。这其实是件好事。因为,一个企业如此被海内外媒体关注,一个产品已经成为全社会的焦点,其影响力和知名度可想而知了。有如此大的名气,当然要有更新的思路,更大的作为。然而今年茅台刚一出手,就招来无数拍砖。 Inventory 2011, Maotai in the media has always been the focus of attention. Regardless of the clickthrough rate of network media or the contribution rate of traditional media, it ranks among the best in the wine industry and ranks among the top enterprises in the country. This is actually a good thing. Because an enterprise is so concerned about by the media at home and abroad, a product has become the focus of the whole society, its influence and visibility can be imagined. There is such a big fame, of course, have a new idea, a greater act. However, this year, Maotai just shot, it attracted numerous Paizhuan.