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在市场竞争日益激烈的今天,市场竞争的焦点实际上就是品牌竞争。名牌已不仅代表企业形象,也关系企业兴衰,体现着企业的经济实力、科技实力和综合实力。培育与实施名牌战略,在当前市场经济条件下,已成为企业求生存、谋发展的一种必然选择。近年来,江苏苏华达新材料有限公司积极有效地实施名牌战略,成为江苏省玻璃制造行业中一朵光彩夺目的奇葩。
In an increasingly competitive market today, the focus of market competition is actually the brand competition. Brand names not only represent the corporate image, but also the rise and fall of business related, embodies the economic strength of enterprises, science and technology and comprehensive strength. Cultivating and implementing brand name strategy has become an inevitable choice for enterprises to survive and seek development under the current market economy. In recent years, Jiangsu Huada New Material Co., Ltd. actively and effectively implement the brand strategy, a glass manufacturing industry in Jiangsu Province, a dazzling work of flowers.