基于技术的变革,广告主面对自身品牌、目标消费者,比之前更难以确定如何与消费者沟通才能让对方记住自己的品牌。确认品牌的消费者在哪里,尊重他们的需求,采用他们喜欢的方式和渠道,不断打造品牌自身专属形象,是我们应该铭记的。基于技术的变革,人与人之间的沟通变得容易,却又艰难——容易,甚至随时随地可以彼此联系;艰难, Based on technological change, advertisers face their own brand, the target consumer, more difficult than ever before to determine how to communicate with consumers in order to allow each other to remember their own brand. It is something we should remember to confirm where the brand’s consumers are, respect their needs, adopt their favorite ways and channels, and constantly create the brand’s own exclusive image. Based on technological change, communication between people becomes easy, but difficult - easy, and can be linked anytime, anywhere; difficult,