20世纪90年代以来，电视业发展日新月异，新的经营模式、运作方式、制作理念和节目形态在电视从业人员的探索实践和日趋激烈的传媒竞争中不断出现。各电视台纷纷认识到，在求新、求变、求精、求锐的今天，以一贯之、因循守旧势必造成思维上的凝固、观念上的范例和发展上的滞后? Since the 90s of 20th century, the development of the TV industry is changing with each passing day. New business models, modes of operation, production concepts and program formats have emerged constantly in the exploration and practice of TV practitioners and the increasingly fierce media competition. All television stations have realized that in today’s world of innovation, change, refinement and seeking sharpness, consistent and unscrupulous will inevitably result in the setting of examples in thinking and lagging behind in their development.