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基于财务报表分析的角度,运用财务分析与企业竞争战略相结合的方法,对天地科技的未来发展战略做出了判断。首先,介绍了公司的业务现状及企业发展情况;其次,基于财务报表详细分析了公司的偿债、盈利、营运及发展能力,对公司的整体财务状况有了基本了解;最后,根据对公司的财务分析,结合企业竞争战略的选择,分析出在当前经济形势下天地科技应该优先采用差异化竞争战略辅之以集中化的竞争战略。
Based on the analysis of financial statements, the paper makes a judgment on the future development strategy of Tiandi Science and Technology using the method of combining financial analysis and enterprise competitive strategy. First of all, introduce the company’s business status and business development; Secondly, based on the financial statements detailed analysis of the company’s debt service, profitability, operational and development capabilities, the company’s overall financial position have a basic understanding; Finally, according to the company Financial analysis, combined with the choice of competitive strategy, analyzes that in the current economic situation, Tiandi Science and Technology should give priority to the competitive differentiation strategy with a centralized competitive strategy.