两岸历经五十余年时空之分隔,不同的政治与经济体制下,也产生不同的传播政策与媒体现况发展。值此两岸政治、经济分流再汇流之际,本文旨在透过近年来的电视收视率数据分析,勾勒两岸电视观众的轮廓与收视行为的现况,并探究其差异,藉以提供两岸电视产业共同发展之可行方向。 After more than 50 years of space-time separation between the two sides of the Taiwan Strait, different communication and media conditions have also emerged under different political and economic systems. On the occasion of the convergence of politics and economy across the Taiwan Strait, the purpose of this paper is to draw the outline of the television viewers and their viewing behavior in cross-strait television through the data analysis of television ratings in recent years and to explore the differences in order to provide commonality across the Taiwan Strait television industry Development of the feasible direction.