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在移动互联网新媒体飞速发展的大背景下,传统的蒙古族文化传播方式遇到了空前的挑战,但新媒体的盛行也为蒙古族文化传播创造了新的机遇。微信作为主流新媒体社交平台,因用户门槛低及普及率高、信息交流针对性强等特点,逐渐成为了蒙古族文化传播的重要途径之一。本文通过研究蒙古族文化在微信中实现传播的前提、传播形式、传播的困境与不足,提出了可行的建议并对其未来的发展趋势进行了展望。
Under the background of the rapid development of new media in mobile Internet, the traditional Mongolian cultural transmission mode has encountered unprecedented challenges. However, the prevalence of new media has also created new opportunities for the Mongolian cultural transmission. As a mainstream social media platform for social media, WeChat has gradually become one of the important ways of Mongolian cultural transmission because of its low threshold, high penetration rate and strong information exchange. This paper puts forward feasible suggestions by studying Mongolian culture’s precondition, propagation form and spread of the WeChat communication, and prospects its future development trend.