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企业最大的成功并不是创造财富,而是可以实现并与世界分享自己的理念和价值观。企业家的责任不久前,我去了非洲的卢旺达,这是我在过去的五年里第三次去那里。星巴克有一个资助农民的项目在那里,专注于使当地获得可持续发展。当时我们去的是一个咖啡种植园。我们去的时候,乘坐的是政府安排的直升机。在降落之前,我从窗户看出去,发现地面上至少5000人在等待欢迎我们。他们中很多人可能一生也没见过一个白人。下了飞机,我一下子就被巨大的热情淹没了。虽然他们很穷,一无所有。
The greatest success of a business is not to create wealth, but to share and share its ideas and values with the rest of the world. Entrepreneurial responsibility Not long ago, I went to Rwanda in Africa, which is the third time I have been there in the past five years. There is a Starbucks funded project for farmers there, focusing on getting the region sustainable. At that time we went to a coffee plantation. When we went there was a government helicopter ride. Before landing, I saw it through the window and found at least 5,000 people waiting on the ground to welcome us. Many of them may not have seen a white man for the rest of their lives. When I got off the plane, I was suddenly overwhelmed by my passion. Although they are poor, they have nothing.