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印刷企业需要制定行之有效的价格策略来抓住相当的市场份额,因次,报价是印刷生产中非常重要的一个环节,是印刷成本核算和管理的重要构成部分。成本核算能够指导定价策略、确定客户利润贡献度、建立业务考核的参数、调整业务结构的依据、发现漏洞改善管理等。大多数情况下,印刷企业先根据成本估算给出初始报价,然后根据客户是否愿意接受这个价格进行调整。
Printing companies need to develop effective pricing strategies to seize a considerable market share, because of the quote is a very important part of printing production, printing costs accounting and management an important part. Cost accounting can guide the pricing strategy, determine the contribution of the customer profit, establish the parameters of the business assessment, adjust the basis of the business structure, and find vulnerabilities to improve management. In most cases, the printing company first gives an initial quote based on the cost estimate and then adjusts based on whether the customer is willing to accept the price.