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2002年中国车市大变动还局限在中低档轿车,整个中高档车市可以说是波澜不惊。风神蓝鸟、帕萨特、别克G、雅阁这几款中高档车,彼此相安无事,销售曲线呈波浪形一路向上,出人意料。 2002年中高档车的状元当属上海帕萨特,年销量接近了8万辆。风神新蓝鸟虽不是最后的赢家,但自其7月上市以后,月销量同比翻了一倍多,始终保持在5000辆左右。别克G由于在年初即时调整营销策略,也以降价夺得了相当
In 2002, China’s auto market is still confined to large changes in low-end cars, the entire high-end auto market can be said to be placid. Aeolus Bluebird, Passat, Buick G, Accord these high-end cars in several, nothing to do with each other, the sales curve was wavy upward all the way, unexpectedly. The champion of high-end cars in 2002 was the Shanghai Passat, with annual sales approaching 80,000. Although the Aeolus New Bluebird is not the final winner, its monthly sales have more than doubled since its listing in July and remained around 5,000 at all times. Buick G also won the price cut by adjusting its marketing strategy at the beginning of the year