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如今,随着我国经济迅速发展,人民生活消费需求、结构和场所日臻多样化,我国酒类流通市场已形成以传统批销、商超、夜场、专卖店等多种格局并存,其中大型超市、连锁卖场和以酒吧、迪厅、KTV、歌舞厅、夜总会为主的酒类流通渠道一个最明显的变化,起到越来越大的作用,而批销、零杂店日益衰微。酒类产品在夜场的销售,与在传统的流通渠道以及现代流通渠道的大型零售卖场销售相比,是有很大不同的。夜场这个渠道的封闭性以及销售环境的独特性,决定了厂家以及经销商必须采取与众不同的方
Nowadays, with the rapid economic development in our country and the ever-increasing demand for and consumption of people’s lives, the structure and place are becoming more and more diversified. The liquor circulation market in our country has formed a coexistence of various forms such as traditional wholesale sales, supermarkets, night markets and specialty stores, among which supermarkets, Chain stores and bar, disco, KTV, song and dance halls, nightclubs based alcohol distribution channels, one of the most obvious changes, play an increasingly important role, while the wholesale, retail Zhanzuo declining. Sales of alcoholic products at the night market are quite different from sales of the large retail outlets in the traditional distribution channels and modern distribution channels. The closed night of the channel and the uniqueness of the sales environment, manufacturers and distributors must decide to adopt a different side