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鲜干林果产品是新疆的特色产品。近年来,林果产品已成为新疆电商发展的重点,电商主体多元化且涌现了一批知名的电子商务示范企业。新疆林果产品电子商务的发展依靠政府和企业:一方面,政府搭建平台提供信息化服务,建设信息服务试点和培养人才;另一方面,新疆企业通过构建林果产品大宗交易网络平台、多元化零售模式、第三方营销平台提升林果产品电子商务水平。然而,当前仍面临交易平台影响力不足、电商应用层次低以及产品品牌度低等问题。政府应加大投入力度,提供配套设施服务以及企业加强营销推广,与学校合作办学,带动地方品牌建设可能是破解困局的出路。
Fresh dried fruit products are Xinjiang’s specialty products. In recent years, the fruit products have become the focus of the development of e-commerce in Xinjiang, the diversification of e-commerce providers and the emergence of a number of well-known e-commerce demonstration enterprises. On the one hand, the government builds a platform to provide information service, build information service pilot and cultivate talents; on the other hand, Xinjiang enterprises through the construction of a platform for bulk trading of forest products, diversification Retail model, third-party marketing platform to improve the level of e-commerce products. However, the current trading platform is still facing the influence of low power, low level of e-commerce applications and product brand low and so on. The government should increase investment, provide facilities and services as well as enterprises to strengthen marketing, school cooperation with schools, driving local brand building may be the way out of the dilemma.