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在以往的思想政治工作建设中,人们大多关注媒介所报道的内容,而淡化了媒介本身对思想政治建设的影响。现阶段网络的快速发展使得互联网成为思想政治工作传播的主要媒介,新的传播媒介的普及为思想政治工作带来了机遇,同时也时期面临着严峻挑战。因此,要适应新媒体时代的特点,利用网络传播开创思想政治建设的新局面。本文以网络传播的特点为基础提出了互联网对思想政治建设带来的新挑战,进而分析了网络环境下思想政治建设的新规律,以促进大众思想政治水平的提高。
In the past construction of ideological and political work, people mostly focused on what the media reported, and played down the influence of the media itself on ideological and political construction. The rapid development of the Internet at this stage makes the Internet a major medium for the dissemination of ideological and political work. The popularization of new media has brought opportunities to ideological and political work as well as severe challenges during the same period. Therefore, we must adapt to the characteristics of the new media era and use the Internet to spread and create a new situation in ideological and political construction. Based on the characteristics of network communication, this paper puts forward the new challenge posed by the Internet to the ideological and political construction, and then analyzes the new law of ideological and political construction under the network environment so as to promote the enhancement of the public’s ideological and political level.