连锁超市开拓农村市场是建设社会主义新农村和提高农民生活水平的需要,是连锁企业发展的需要,也是市场经济发展的必然。但从总体上看,目前我国连锁超市在农村市场的发展时间较短,在农村市场拓展中还存在很多困难。要根据农村的特点和条件,在超市模式、店址分布、经营品种、配送方式、店面规划装饰、品牌宣传推广等方面不断完善。 It is the need of chain enterprises to develop and the inevitable development of market economy that supermarket chains open up the rural market is the need to build a new socialist countryside and raise the living standards of peasants. However, on the whole, at present, the development time of China’s supermarket chains in the rural market is relatively short, and there are still many difficulties in market expansion in rural areas. According to the characteristics and conditions of rural areas, the supermarket model, the distribution of stores, business varieties, distribution methods, store planning and decoration, brand promotion and continuous improvement.