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德国的商业周刊曾经做过一项调查:64%公司主管深信企业声誉主要来自CEO声誉。在英国类似的调查也说明:49%的意见认为CEO声誉的好坏决定了企业声誉的好坏。一般认为,CEO声誉对企业声誉的贡献度,至少高达50%左右。
The German business weekly has conducted a survey: 64% of company executives believe that corporate reputation is mainly from the CEO’s reputation. A similar survey in the United Kingdom also showed that 49% of the respondents believe that the reputation of the CEO determines the reputation of the company. It is generally believed that CEO’s reputation contributes at least 50% to corporate reputation.