创立于1884年的美国西尔斯公司刚开始专门从事邮购业务,出售手表、表链、表针、珠宝以及钻石等小件商品。为了顺应市场形势的变化,创始人西尔斯不断调整营销策略,西尔斯从而以惊人的速度发展起来。20世纪80年代初,美国的百货市场竞争异常激烈。在这种情况下,许多大型百货公司都采取降价的策略,但西尔斯不愿降价。在价格的诱惑 Founded in 1884, Sears Company of the United States has just started to specialize in the mail order business selling small items such as watches, bracelets, watches, jewelry and diamonds. In response to changes in the market situation, founder Sears constantly adjusted marketing strategy, Sears thus developed at an alarming rate. In the early 1980s, the competition in the U.S. department store market was extremely fierce. In this case, many large department stores have taken the strategy of price cuts, but Sears declined to cut prices. Temptation of price