论文部分内容阅读
广告作为一种具体的宣传方式,需通过一定的载体得以表现出来,是一种自觉的行为;广告意识则作为一种抽象事物,往往通过某种松散形态存在于人们的生活中,带有一定的自发性。因此,广告与广告意识是既相联系又相区别的概念。明确这个问题,对于研究、探讨经济欠发达地区的广告工作,促进这些地区经济的繁荣和发展,具有积极的意义。一、经济欠发达地区广告意识依然存在毋庸置疑,在经济欠发达地区广告意识是存在的,即使在最偏僻的村落,
Advertising, as a concrete propaganda method, needs to be expressed through a certain carrier and is a kind of conscious behavior. Advertising consciousness is an abstract thing and often exists in people’s lives through a loose form. Spontaneity. Therefore, advertising and advertising awareness are both related and different concepts. To clarify this issue is of positive significance for the study and exploration of advertising in underdeveloped regions and the promotion of economic prosperity and development in these regions. I. There is no doubt about the advertising consciousness in underdeveloped areas. Advertising awareness exists in underdeveloped areas, even in the most remote villages.